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The Power of Emotional Marketing
The Power of Emotional Marketing
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What You'll Learn
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Use emotions to influence consumer decisions and create impactful connections.
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Foster strong brand loyalty through emotional engagement.
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Apply sensory triggers like visuals, sounds, scents, tastes, and touch to enhance marketing.
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Implement pricing strategies like FOMO, decoy pricing, and premium pricing for emotional appeal.
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Develop campaigns using emotional frameworks and storytelling for lasting impact.
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Understand consumer needs, measure emotional engagement, and build a unique brand identity.
Description
This definitive guide combines proven frameworks with real-world applications, showing marketers how to harness emotions for business success. Through analysis of 25+ iconic campaigns and the innovative Spectrum of Sensations Framework™, readers learn how successful brands create deep emotional connections with their audiences.Complete with practical tools, ROI calculators, and campaign templates, this guide makes complex concepts immediately actionable. Whether you're a seasoned marketer or just starting, discover the strategies needed to create marketing that moves people and drives results.
This Book Includes:
Index
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Meet the Author
- Nearly 30 years of experience in brand-building for organizations like Randstad, IBM, Aptech, and TNT
- Named among Asia's 100 Power Leaders in Marketing & Communications
- Expertise in crafting innovative, customer-centric campaigns that drive business growth
- Advises top Indian and global brands as an independent consultant
- Mentors the next generation of women leaders in marketing
- Developed the "Spectrum of Sensations" framework, leveraging extensive experience to transform marketing into revenue-generating successes
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