#1 Best-Seller in Amazon
The MarTech Playbook
The MarTech Playbook
Book Details
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Both formats include full lifetime access to all digital content.
Hardcopy + Digital
Physical book + full digital access
- Premium printed book - delivered home
- Digital copy on any device
- Audiobook + Videobook included
- Snapshot + Quizzes access
- Delivered in 3-5 business days
💡 Best for those who love reading physical books
Digital Copy
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- No physical book
- Digital copy on any device
- Audiobook + Videobook included
- Snapshot + Quizzes access
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💡 Best for digital-first readers or those abroad
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What You'll Learn
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Build a Winning MarTech Stack: Learn how to choose, integrate, and manage the right tools to create a seamless marketing technology ecosystem that drives results.
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Harness the Power of Data, Automation, and AI: Discover how to turn data into actionable insights, automate workflows, and use AI to personalize campaigns for maximum impact.
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Boost Customer Engagement: Master strategies to deliver consistent, relevant, and personalized experiences across every digital touchpoint.
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Measure What Matters: Understand how to define clear KPIs, track marketing ROI, and use analytics to make smarter, evidence-based decisions.
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Align Tech with Business Goals: Learn how to connect marketing technologies with overall business strategy to improve efficiency and revenue growth.
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Future-Proof Your Marketing: Gain insights on emerging trends and best practices to stay ahead in the ever-evolving digital landscape.
Description
The MarTech Playbook is your essential guide to mastering the intersection of marketing and technology in today’s digital-first world.Discover how data, automation, and intelligent tools can transform your marketing strategy from guesswork to precision. Learn to build and integrate powerful MarTech stacks that enhance customer engagement, streamline operations, and deliver measurable growth.From understanding CRM and content systems to implementing AI-driven personalisation, this book breaks down every component of the MarTech ecosystem in simple, actionable steps.Packed with real-world examples and practical frameworks, it helps you define clear KPIs, measure ROI, and future-proof your marketing investments.Whether you’re a marketer, entrepreneur, or business leader, The MarTech Playbook offers the blueprint to create scalable, data-driven strategies that not only build brands but shape lasting customer relationships.
This Book Includes:
Index
1. What is MarTech?
2. Importance of MarTech in Today’s Businesses
3. Understand the MarTech Ecosystem
4. Selecting the Right MarTech Stack
5. Building a MarTech Team/Partner
6. MarTech Implementation and Optimisation
Take a Sneak Peek
Meet the Author
- Dynamic Marketing Leader: Dr. Ashish Bajaj is the Group Chief Marketing Officer at Narayana Health, recognized among IRG Top 100, Fortune 40 Under 40, and HRA Top 25 of 2025 for his leadership in marketing innovation.
- Strategic Brand Architect: With over 15 years of experience across healthcare, mobility, and technology sectors, he has built high-impact brand ecosystems that blend creativity with data-driven precision.
- Healthcare Marketing Pioneer: At Narayana Health and MediBuddy, he has led purpose-driven campaigns that reshaped healthcare communication and deepened consumer trust.
- Growth and Performance Expert: Known for delivering measurable business outcomes through integrated marketing, media optimization, and cross-platform engagement strategies.
- Innovator in Digital Transformation: From launching award-winning campaigns like #BaatTohKaro to driving omni-channel performance for Ola and Microsoft, he’s bridged traditional and digital marketing seamlessly.
- Visionary Storyteller: Passionate about human-centered marketing, Dr. Bajaj continues to redefine how brands connect with audiences through relevance, empathy, and impact.
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