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The Behavioral Finance Way

The Behavioral Finance Way

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Regular price ₹2,990.00 Sale price ₹1,690.00
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BY MEGHNA DANGI

SENIOR VICE PRESIDENT, HAARDIK NAYAK WEALTH MANAGEMENT

Book Details

Number of Pages 455
Language English
Edition Intermediate
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What You'll Learn

  • How Your Mind Affects Your Money Understand how psychological patterns, both conscious and subconscious, shape your investment decisions.

  • Identify and Overcome Behavioral Biases Learn to spot key cognitive and emotional biases—like overconfidence, loss aversion, and herd behavior—and mitigate their impact.

  • Discover Your Investor Archetype Explore scientific investor personas and uncover which asset classes align best with your natural decision-making tendencies.

  • The Hidden Influencers Examine how personality, emotions, gender, culture, and social norms subtly influence your financial behavior.

  • Go Beyond Conventional Investing Gain insights into unconventional investing styles such as Behavioral Portfolio Theory, Psychological Arbitrage, and Nudge Theory.

Description

Learn how your emotions and habits affect your money decisionsUnderstand common mistakes investors make and how to avoid themDiscover how simple mental shortcuts can lead to big financial errorsSee how real people behave during market ups and downsFind ways to improve your investment thinking with practical toolsPerfect for students, beginners, and anyone who wants to invest better

This Book Includes:

5 recommended podcasts on behavioral finance
5 recommended books on behavioral finance
Investor Insight Toolkit [ investor behavioral assessment, know your investor archetype, investor risk profile assessment]

Index

1. Introduction
Need for the Behavioral Perspective
Explaining Conventional Financial Theories
The Limitations of Traditional Finance
Unexplained Phenomena in Finance
The Concept of Bounded Rationality
The Process of Investment Decision-Making
How Does Behavioral Finance Fit into the Broader Field of Finance?
Revolutionary Foundations of Heuristics and Biases
The Problem of the Investor and the Purpose of This Book
2. Know Your Biases (Part A: Cognitive Bias)
Representativeness
Anchoring & Availability
Conservatism
Confirmation
Recency
Mental Accounting
Framing
3. Know Your Biases (Part B: Emotional Bias)
Ambiguity Aversion
Overconfidence
Herding
Loss Aversion
Effects of Biases
4. Mitigating Strategies
Mitigating Strategies for Biases
Moderate or Adapt?
Practical Applications
5. Investor Archetypes
Investor Archetypes
Practical Applications of Classifying Investors into Different Archetypes
6. Influences on Investor Behavior (Part A: Personality & Gender)
Personality
Gender
7. Influences on Investor Behavior (Part B: Sentiments, Emotions & Culture)
Sentiment
Greed and Fear
Social Norms and Culture
8. Unconventional Investing Styles
Behavioral Portfolio Theory
Psychological Arbitrage
Nudge Theory
Application of Behavioral Finance: Myths and Challenges
9. Investor Behavioral Assessment
Know Your Investor Archetype
Investor Risk Profile Assessment

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Meet the Author

Meghna Dangi
MEGHNA DANGI
SENIOR VICE PRESIDENT, HAARDIK NAYAK WEALTH MANAGEMENT
  • Professor (Dr.) Meghna Dangi, a prolific educator with nearly two decades of experience in academia and the corporate sector, is a Chartered Accountant, Cost Accountant, and PhD in Behavioral Finance.
  • She has consistently enriched student learning through impactful mentorship and experiential engagement.
  • She has widely published and presented research papers in the field of Behavioral Finance in reputed journals and premier conferences.
  • Passionate about financial literacy for women, she also consults and trains in the field of Financial Planning alongside her roles in curriculum development and academic leadership.
  • More details of her work are available on www.meghnadangi.com
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The Behavioral Finance Way
₹1,690.00₹2,990.00