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Mindful Marketing

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BY RAJESH SRINIVASAN

3.2k Learners

MARKETING CONSULTANT

Book Details

Binding Hardcover + eBook

Number of Pages 360

Language English

Bonus Content Included

Audiobook 2h 35m

Videobook 1h 48m

Quizes 12 quizzes

Snapshot 15 min

Format

Hardcopy + Digital Digital Copy

What You'll Learn

How to develop a holistic business solution?
How to build an authentic brand?
How to create media strategy?
How to assess what consumers want?

Description

Marketing and brand strategy can often seem like complex and mysterious disciplines, full of jargon, buzzwords, and concepts. Given the complexity, many people struggle with understanding how to effectively market and brand their products or services. Moreover, the business challenges they face in real life can often go unspoken or unaddressed in the mainstream business world.

That's where "Mindful Marketing" comes in. In this book, Rajesh Srinivasan, delves into the most critical aspects of marketing, brand, culture and innovation, drawing from his real-time industry and consulting experience. What sets this book apart is its application of cartoons and captivating visuals, which transform mundane business concepts into captivating stories. You will also find a wealth of metaphors and analogies that deepen your understanding.

This Book Includes:

Who wins among Strategy vs Execution?

Needed debate on Camel vs Unicorn mindset

9 things that kill a brand

What happens when AI completely enters marketing

Why most marketers misjudge customer behaviour

The CMO crossword puzzle

Index

1. Be a Mindful Business Strategist

Don't target the entire sea, choose a small area to start with

Strategy vs Execution: Endless debate

The ostrich mentality

The discernment prayer

Camel vs Unicorn mindset

Two forces behind disruptive innovation

Beware of the tech pied piper

The invisible guerilla

The Yin and Yang of entrepreneurship

Three critical elements for the success of a venture

The D2C musical chair, limited demand and more competition

2. Be a Mindful Brand Strategist

What if there were a balance sheet for brand management?

Snorkeling and scuba diving

Brand storytelling

A cosmetic change is not enough

How iconic brands leverage culture

How brands become a religion

The conspicious consumption pyramid

The brand extension trap

Brand strategy and creative strategy: the difference and why it matters?

In the long run, experience matters more than promotions

Misaligned vendors may spoil the brand

9 things that kill a brand

Woke washing can damage your brand credibility

3. Be a Mindful Marketing Strategist

How marketers evolve: 3 stages

Methods change, Principles don't

The ten archetypes of a modern marketer

How to manage the Rashomon effect?

What is In'no'vation?

The overexposed celebrity

Creating time-bound offers that work

Body builder - Performance marketing Vs Brand marketing

Is marketing's job over after lead generation?

The 8 paradoxes of a great marketer

Get out of the building

4. Be a Mindful Technology and Media Strategist

The modern marketing funnel - How to transform fans into customers

Human attention: before and after internet

The attribution fallacy

The barriers to reaching your customers

When AI completely enters marketing

5. Be a Mindful Customer Strategist

Customer insights at the centre of marketing

Marketers misjudge customer behaviour

What companies think they sell and what people really buy

Shrinkflation: Unveiling the hidden tactic of price increases

How leading questions can mislead your market research?

The world is not fully online

The irrational behaviour continuum: How can it help to amplify stickiness and growth?

6. Be a Mindful Loyalty and Engagement Builder

The ladder of engagement

The ultimate marketing goal: Turn strangers into fans

Employee experience affects customer experience

Why customers don't embrace loyalty programs?

The Purchase Vs. Refund experience

The Power of Micro and Nano Influencers

When modern influencers meet evergreen influencer

The Dichotomy of automation and humanization

7. Be a Mindful Business Leader

Bureaucracy reduces your speed to market

The CFO - CMO partnership

The CMO crossword puzzle

Marketing (micro) management

Key difference between average and great salespeople

The 3 I's of cold calling

Keyword optimization taken too seriously

The cultural domino effect

Take a Sneak Peek

Meet the Author

RAJESH SRINIVASAN3.2k Learners

MARKETING CONSULTANT

RAJESH SRINIVASAN is a TEDX speaker, Author of two well-appreciated marketing books, Renowned keynote speaker
Coach of 300+ CEOs, Entrepreneurs and Marketing Leaders, Trusted by industry-leading brands
Featured in Economic Times, Entrepreneur India, World, Marketing Congress and Confideration of Indian Industry (CII)
24+ years of marketing and brand building experience
33 industries consulted
350+ keynotes and mastermind sessions delivered