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Marketing Made Easy

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BY DEB GOOHA

CHIEF GROWTH OFFICER CARDS & DIGITAL PAYMENTS

Book Details

Number of Pages 384

Language English

Edition Beginner

Format

Hardcopy + Digital Digital Copy

What You'll Learn

How to Understand and Apply Core Marketing Concepts Learn the fundamentals like branding, segmentation, positioning, funnels, and more in a way that makes sense.
How Real Brands Use These Concepts in Practice See how successful companies apply theory to solve business problems and grow their market presence.
How to Build a Brand from Scratch Discover the process of identifying your USP, crafting your message, and creating long-term brand value.
How to Plan and Execute a Marketing Strategy From setting goals to choosing channels and budgeting, learn how campaigns are actually run.
How to Read and Use Marketing Data Learn how to track performance using KPIs, test campaigns, and use analytics to make decisions
How to Navigate Traditional and Digital Marketing Channels Understand the strengths of each channel and how to use them effectively in today’s landscape.

Description

Explores the evolution of marketing, distinguishing it from sales, and highlights its core role in modern business strategy.Helps readers define their unique brand voice and craft compelling marketing messages that resonate with target audiences.Breaks down traditional and digital marketing approaches while diving into current and emerging industry trends.Provides a step-by-step guide to understanding customer journeys, building marketing funnels, and nurturing leads effectively.Emphasizes data-driven marketing through goal setting, KPIs, A/B testing, CRM tools, and campaign performance analysis.Offers insights on budgeting, campaign execution, digital growth strategies, ethical marketing practices, and the path to building a cult brand.

This Book Includes:

Think Like a Marketer - Chart with stickers How it works: Use the stickers to sort each note under ✅ DO or ❌ DON’T based on what a good marketer should or shouldn’t do. Once done, scan the QR to check your answers and sharpen your marketing instincts.

Author videos in QR explaining concepts/ examples (this will be in ticket format added separately and also will be included at the end of the book as well)

Index

1. Introduction to Marketing

Historical Perspective

Distinctions Between Sales and Marketing

The Role of Marketing in Business

Key Concepts and Definitions

My Journey in Marketing

2. The Foundations of Marketing

Branding in Marketing

Identifying Your Unique Selling Proposition (USP)

Crafting Compelling Messages with a Clear Brand-Building Objective

Traditional vs. Digital Marketing

Finding Your Marketing Voice

Navigating the Marketing Landscape

3. Understanding Customer Needs

Market Segmentation

Consumer Behaviour in Rural and Urban Areas

Understanding the Customer Journey

Creating the Funnel

A/B Testing

Nurturing Leads

4. Goal Setting and Understanding Your Target Audience

5. Goal Setting and Understanding Your Target Audience

Addressing Business Challenges

CRM Management

Budget Allocation

6. Setting Your Marketing Goals

7. Measuring Marketing Performance and Optimisation

Aligning Data with Goals

KPIs

Tools and Analytics

Tracking Website Traffic

A/B Testing & CRO

8. Scaling Your Marketing Efforts

Marketing Budgeting Strategies

B2C Budget Examples

Marketing Potential

Scaling Plans

9. Strategies for Expanding Your Audience / Increasing Your Reach

Using Marketing Channels

Digital Marketing in Business

10. Tactics for Driving Traffic to Your Website

Website as a Marketing Tool

Defining the Business Problem

Messaging and Website Objective

Martech Trends

11. Executing a Successful Marketing Campaign

Clear Goal Setting

Measurable Metrics

12. Embracing Innovation and Adaptability

Traditional to Digital Shift

The Role of Technology

Personalisation

Human Values and Experience

13. Cult Brands

What is a Cult Brand?

Building a Brand That Lasts

Brand Communities

14. Ethics in Marketing

What is Ethical Marketing?

15. Value Add Section

Take a Sneak Peek

Meet the Author

DEB GOOHA

CHIEF GROWTH OFFICER CARDS & DIGITAL PAYMENTS

Deb Gooha has over 25 years of hands-on marketing experience across fintech, telecom, SaaS, and consumer brands.
He played a key role in launching UPI payments, RuPay cards, IMPS, and BBPS at NPCI.
Currently serves as Chief Growth Officer at a leading global digital payments firm.
Developed the proprietary 4P growth framework focused on Sales, Revenue, Optimization, and GTM strategy.
Actively mentors startups and advises businesses on marketing-led growth and execution.
Known for turning complex marketing problems into simple, actionable strategies that drive measurable results.