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Generative AI 360°

Generative AI 360°

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BY HITESH MOTWANI

544 Learners

GENERATIVE AI, CHATGPT & DIGITAL MARKETING CONSULTANT & TRAINER

Book Details

Number of Pages 472
Language English
Edition Intermediate
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What You'll Learn

  • Learn how to use ChatGPT, Gemini, Claude, and other large language models with structured prompt engineering techniques to generate accurate, high-quality outputs for business and professional use.

  • Design high-impact prompts using zero-shot, few-shot, contextual, act-as, and advanced reasoning frameworks to improve AI response quality and consistency.

  • Apply generative AI tools across marketing, sales, customer service, HR, finance, operations, and content creation to increase productivity and reduce manual effort.

  • Generate content, code, automation workflows, synthetic data, reports, and strategic insights using practical AI-driven methods that require no advanced technical background.

  • Understand how large language models work, including their capabilities and limitations, and learn how to leverage them effectively for decision-making and real-world business applications.

  • Navigate the ethical, governance, and enterprise implications of generative AI adoption, including bias, misinformation, data privacy, and responsible AI implementation.

Description

Explores fundamental concepts of AI, machine learning, and generative AI, with detailed explanations of how these technologies are transforming industriesProvides in-depth tutorials on prompt engineering techniques to effectively communicate with AI models like ChatGPT, Claude, and GeminiDemonstrates practical applications across various business functions including marketing, sales, customer service, and project managementCovers diverse AI capabilities including text generation, image creation, voice synthesis, and code development with hands-on examplesIntroduces readers to numerous AI tools beyond ChatGPT, showcasing specialized options for presentations, document analysis, website building, and media creationAddresses ethical considerations and enterprise implications of generative AI, including transparency, bias, privacy, and governance strategies

This Book Includes:

Latest AI tools tutorial QRs in the book
Prompt exercises at the end of each chapter

Index

1. Generative AI – An Introduction
Bird’s Eye View on Artificial Intelligence and Generative AI
Understanding AI and Generative AI
What Is Machine Learning?
The Benefits of AI
The Current State and Future of AI
AI Tools on the Rise
Roles in the Future
What is Generative AI?
Application of AI
Summary
2. The Power of Conversational AI
Functions of Conversational AI Models
Demonstration of Conversational AI Functions
Conclusion
3. Prompt Engineering
AI Tools
What Does Every AI Tool Want?
Types of Prompts
Practical Applications of Prompt Engineering
Final Thoughts
4. OpenAI Playground App
Overview
Playground Versions
Final Thoughts
5. Other Large Language Models
Major LLMs
Comparing Different LLMs
Which LLM is the Best?
6. Understanding ChatGPT
What is ChatGPT?
Using ChatGPT
Use Cases of ChatGPT
Evolution of ChatGPT
7. Advanced Prompt Engineering Techniques
Zero-Shot Learning
Few-Shot Learning
Chain of Thought (CoT) Prompting
Self-Consistency
Generated Knowledge Prompting
Tree of Thoughts (ToT)
Prompting Frameworks
Difference Between a Good and Bad Prompt
Conclusion
8. Fine-Tuning of ChatGPT
Advantages of Fine-Tuning
Retrieval-Augmented Generation (RAG)
Steps to Fine-Tune ChatGPT
Conclusion
9. Advanced ChatGPT
History of ChatGPT
How Are People Using LLM Models Like ChatGPT?
What Can ChatGPT Do?
Use of AI in the Work Environment
What Can ChatGPT Not Do?
Advanced Use Cases of ChatGPT
How Have You Been Using ChatGPT So Far?
10. Use of AI Tools Like ChatGPT
Marketing
Sales
Customer Services
Manufacturing
Project Management
Data Analysis
Final Thoughts
11. Other AI Tools
Text-to-Text
Text-to-Image
Text-to-Voice
Text-to-Video
12. How to Write Code Using Generative AI Apps
How Does AI Help in Coding?
Best LLM Options for Coding
Areas that a Gen AI Tool Can Cover
Building an Application on ChatGPT
What Kind of Coding are AI Tools Great At?
Best Practices While Coding with AI Tools
Challenges with AI-Assisted Coding
Final Thoughts
13. The Ethics of Gen AI Usage and the Implications for Enterprises
Ethical Considerations in Gen AI
Implications for Enterprises
Conclusion
14. Toolkit

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Meet the Author

Hitesh Motwani
HITESH MOTWANI544 Learners
GENERATIVE AI, CHATGPT & DIGITAL MARKETING CONSULTANT & TRAINER
  • Ex-fintech professional turned Generative AI expert with 17+ years of experience
  • Trained over 2,00,000 people and 250+ companies across 16 countries
  • Founder of Skillopedia, focused on upskilling in AI, digital tools, and marketing
  • Mentored startups under Meta Startup Hub @ 91Springboard
  • Visiting faculty at 9 IIMs and corporate trainer for top brands like Tata, Flipkart, HP
  • Led digital training for 38,000+ teachers during COVID
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Generative AI 360°
₹1,690.00₹2,990.00