#1 Best-Seller in Amazon
Data Storytelling Playbook
Data Storytelling Playbook
Book Details
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What You'll Learn
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Understand the power of data storytelling and why it is more effective than simply presenting raw numbers or tables.
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Learn how to craft a compelling narrative by identifying your audience, tailoring messages, and using storytelling frameworks.
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Explore different types of data visualizations—charts, graphs, dashboards—and know when and how to use each one.
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Master the design principles that make visualizations clear, accurate, and impactful, while avoiding misleading or cluttered visuals.
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Gain hands-on skills in Excel, including how to create charts, dashboards, and interpret data meaningfully.
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Apply storytelling techniques in real-world scenarios through practical case studies and step-by-step examples.
Description
Understand what data storytelling really means, why it's more effective than just sharing tables or reports, and how to build impactful narratives using data, visuals, and audience insights.Learn how to interpret, clean, and analyze data through practical methods like the 5-Why technique, and turn raw information into meaningful insights that guide business outcomes.Explore how to identify your audience's demographics and psychographics, tailor your narrative, and craft messages that resonate with different organizational levels—from senior leaders to operational teams.Dive deep into Excel's data visualization tools and discover when and how to use over 15 chart types—including maps, Gantt charts, histograms, bullet charts, and tree maps—for different kinds of data.Apply visual design principles to avoid misleading graphs, improve clarity, and highlight the right message using layout, color, and structure for persuasive data communication.Put theory into practice through real-world case studies and dashboards—learn how to transform cluttered data dumps into stories, visualize marketing performance, and use maps or heatmaps to drive decisions.
This Book Includes:
Index
1. What Is Data Storytelling?
2. Data – The New Oil
3. The Narrative and Audience
4. Effective Data Visualization: The Right Graph for Right Data
5. Steps to Create a Chart in Excel and Understanding Chart Terminologies
6. Effective Design Principles
7. Tips for Effective Data Visualisation & Storytelling
8. Fundamentals of Dashboarding
9. Storytelling Frameworks
10. Data Case Studies & Examples
Take a Sneak Peek
Meet the Author
- Chartered Accountant with 15+ years of experience in Financial Planning & Analysis (FP&A), budgeting, forecasting, audit, taxation, and reporting.
- Worked with global giants like EY, Citi, Pfizer, and Coursera, collaborating closely with finance leaders across industries.
- Author of two Amazon bestsellers – All About FP&A and From Accounting to FP&A – focused on practical financial transformation.
- Co-founder of the FP&A Professionals Institute (FPI), having trained over 14,000 professionals across 100+ countries in FP&A skills.
- A strong voice for storytelling in finance, helping professionals move from crunching numbers to communicating insights that drive decisions.
- On a mission to empower 1 million professionals to move beyond spreadsheets and become strategic business partners.
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