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Brandology

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BY REENA JAGTAP

ABX VERTICAL STRATEGY AT HENKEL

Book Details

Binding 30 Days (17 pages per Day)

Number of Pages 393

Language English

Edition Intermediate

Format

Hardcopy + Digital Digital Copy

What You'll Learn

Build a Powerful Brand Identity: Understand how purpose, values, and emotion shape a brand that connects and endures.
Craft Effective Brand Strategies: Learn to define vision, position your brand, and align strategy with business goals.
Master Storytelling in Marketing: Discover how authentic narratives drive engagement, trust, and customer loyalty.
Leverage Digital Transformation: Explore how data, technology, and AI are redefining modern branding and customer experience.
Create Consistent Brand Experiences: Learn to integrate design, content, and communication for a cohesive identity across platforms.
Apply Real-World Insights: Gain practical lessons from global brands like Dove, Audi, GoPro, and Spotify to inspire your own strategy.

Description

Brandology is your essential guide to mastering the art and science of building brands that connect, inspire, and endure in a hyper-digital world.Discover how strategy, storytelling, and customer experience come together to create meaningful brand identities. Learn to define purpose, shape perception, and turn your brand into an emotion that drives loyalty and long-term growth.From understanding brand frameworks and identity systems to applying data-driven insights and AI-powered communication, this book breaks down the entire branding ecosystem into simple, actionable steps.Packed with real-world case studies from global names like Dove, Audi, GoPro, and Spotify, Brandology translates complex marketing theory into practical frameworks you can apply immediately. It helps you align vision with value, sharpen brand positioning, and craft authentic stories that resonate across every touchpoint.Whether you’re a marketer, entrepreneur, or business leader, Brandology is your blueprint for creating purposeful, future-ready brands that don’t just sell, they stand for something.

This Book Includes:

Full Lifetime Access

Index

1. Understanding The Basics Of Branding

Preface: The Essence of Branding

Brand Identity: Connecting Brand and Personal Values

Insights of Branding in Different Industries

Branding as a Tool to Attract Customers

What is a Brand?

Brand Elements

Organisational Setup and Brand Marketing

Brands Versus Products

Why Is Branding Important Nowadays?

Why Do Brands Matter?

Can Anything Be Branded?

Brand Identity Framework

Brand Essence Wheel

2. Building Blocks of Brand Strategy

Introduction

Strategy for Logos

Defining the Brand’s Vision

Understanding the Brand’s Purpose

Identifying Core Values

Envisioning the Future

Considering the Audience

Crafting a Compelling Vision Statement

Understanding the Essence of Brand Strategy

Defining Brand Purpose

Significance of Articulating Core Values

Crafting a Compelling Brand Story

Elements of a Compelling Brand Story

Aligning Brand Strategy with Business Goals

Developing a Consistent Brand Identity

Implementing an Integrated Marketing Strategy

Monitoring and Adapting

3. Brand Strategy in Action

Defining Brand Campaigns

Importance of Brand Campaigns

Designing a Brand Campaign

Stages of Product Launch Campaigns

Role of Research Agencies in the Pre-launch Phase

The Role of Content Agencies During Launch

The Role of Media Agencies During the Launch

Various Methods of Running Campaigns

Brand Awareness and Engagement Campaigns

Strategy for Creating a Comprehensive Media Campaign

Three Ds of Branding in Product Launch: Discovery, Design, Delivery

4. Managing Brand Relationships

Understanding Various Brand Strategies

Market Size Concepts: Expanding Reach and Distribution

Maximise Brand Penetration

Establishing Emotional Connections with Customers

Cultural Relevance and Audience Engagement

How Can Brands Build Deeper Connections with Customers

Importance of Managing Brand Relationships

Understanding Consumer Behaviour

Attachment Theory

Factors Influencing Consumer-Brand Interactions

Communication and Engagement

Customer Experience Management

Customer Relationship Management Systems

Crisis Management and Reputation

5. Branding and Expression

Making Emotional Connections

Engaging Multiple Senses

Technology for ASMR

Emotional and Psychological Triggers

Colour Branding

Sonic Branding

Haptic Branding

Olfactory Branding

Taste Branding and Memorable Taste Experiences

Visual Branding

Technology Branding

6. Tools for Brand Automation and Management

Essential Techniques for Digital Brand Management

Measuring the Impact of Marketing Activities

Customer Data Platform

Challenges of Marketing Tools

How Can Marketers Build on Brand Equity?

Additional Methods for Assessing Brand Lift Study

7. B2B Branding in the Digital Ecosystem

Introduction

Understanding B2B Branding and Marketing

The Modern Branding Approach: Technology Paves the Way

Tapping the Power of Social Media for B2B Branding and Marketing

The Global B2B E-Commerce Industry and Top Marketplaces

B2B Marketing Trends

Elements of an Effective B2B Marketing Strategy

Case Studies on Two Leading Brands that Embraced Technological Shifts in Branding and Marketing

Challenges in B2B Branding and Marketing

8. The Role of AI in Branding and Future Implications

AI in Transforming How Brands Communicate with Customers

Historical Evolution of AI in Branding and Marketing

AI-Powered Tools

AI-Powered Market Research

Personalised Customer Experiences

AI in Content Creation

Chatbots and Customer Service

How Predictive Analytics Can Shape Brand Strategy?

Artificial Intelligence in Influencing and Reshaping Traditional Storytelling Methods

Voice Search and Voice Assistants

AI in Social Media Marketing

Visual Recognition and Branding

Ethical Implications of Using AI in Branding and Marketing

Future Trends in AI and Branding

Take a Sneak Peek

Meet the Author

REENA JAGTAP

ABX VERTICAL STRATEGY AT HENKEL

Marketing Strategist with Cross-Industry Expertise: A former Manufacturing Engineer turned marketer with 10+ years across Automotive, IT, Manufacturing, and Consumer sectors.
Global Leadership at Henkel: As Account-Based Marketing & Vertical Strategy Manager at Henkel, Germany, she drives digital transformation and customer-centric growth.
Jury member for prestigious marketing awards.
Speaker, Mentor & Jury Member: A keynote speaker, guest lecturer, and mentor at The 30 Minute University of Planning, inspiring future marketing leaders.
Proven Track Record with Global Brands: Formerly with Edelman and Audi India, she’s led award-winning campaigns across B2B and B2C markets.
Academic Excellence & Visionary Mindset: Holds an MBA in Brand & Communication Management from Symbiosis and a B.E. in Production Engineering.