{"product_id":"the-martech-playbook","title":"The MarTech Playbook","description":"\u003cp\u003eThe MarTech Playbook is your essential guide to mastering the intersection of marketing and technology in today’s digital-first world.Discover how data, automation, and intelligent tools can transform your marketing strategy from guesswork to precision. Learn to build and integrate powerful MarTech stacks that enhance customer engagement, streamline operations, and deliver measurable growth.From understanding CRM and content systems to implementing AI-driven personalisation, this book breaks down every component of the MarTech ecosystem in simple, actionable steps.Packed with real-world examples and practical frameworks, it helps you define clear KPIs, measure ROI, and future-proof your marketing investments.Whether you’re a marketer, entrepreneur, or business leader, The MarTech Playbook offers the blueprint to create scalable, data-driven strategies that not only build brands but shape lasting customer relationships.\u003c\/p\u003e","brand":"ZebraLearn","offers":[{"title":"Hardcopy + Digital","offer_id":49237371453682,"sku":"SKU-TMP-HC","price":1690.0,"currency_code":"INR","in_stock":true},{"title":"Digital Copy","offer_id":49354944905458,"sku":"SKU-TMP-DC","price":1990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/9665\/0482\/files\/The-Martech-Playbook-Final_f016898b-6c52-4d69-ba29-6d060f635276.webp?v=1779337083","url":"https:\/\/shop.zebralearn.com\/products\/the-martech-playbook","provider":"zebralearn","version":"1.0","type":"link"}