{"product_id":"marketing-psychology-decoded","title":"Marketing Psychology Decoded","description":"\u003cp\u003eExplores how consumers make decisions through the lens of motivation, ability, and opportunity, providing marketers with strategic frameworks to influence buying behavior.Analyzes the cognitive and affective foundations of attitude formation, distinguishing between high-effort and low-effort purchasing processes.Examines perception development through sensory experiences and explains how marketing stimuli can effectively capture consumer attention.Details the critical role of memory in consumer decision-making and how brands can leverage nostalgic marketing to create emotional connections.Compares optimizing versus satisficing approaches to purchasing and explains compensatory versus non-compensatory evaluation methods.Addresses post-purchase behavior, including satisfaction, cognitive dissonance, and product disposition, with strategies for companies to enhance customer retention.\u003c\/p\u003e","brand":"ZebraLearn","offers":[{"title":"Hardcopy + Digital","offer_id":49237372174578,"sku":"SKU-MPD-HC","price":1690.0,"currency_code":"INR","in_stock":true},{"title":"Digital Copy","offer_id":49352571781362,"sku":"SKU-MPD-DA","price":990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/9665\/0482\/files\/MarketingPsychologyDecodedFrontCover.webp?v=1779351368","url":"https:\/\/shop.zebralearn.com\/products\/marketing-psychology-decoded","provider":"zebralearn","version":"1.0","type":"link"}