{"product_id":"decoding-b2b-marketing","title":"Decoding B2B Marketing","description":"\u003cp\u003eDecoding B2B Marketing is a practical guide to building effective marketing strategies in complex, high-value B2B environments.B2B marketing is driven by long sales cycles, multiple decision-makers, and trust. This book explains how to understand B2B buyers, map decision-making units, and position your offering clearly in competitive markets. It shows how marketing and sales must work together to drive pipeline, conversions, and sustainable growth.From value propositions and content strategy to demand generation, account-based marketing, and relationship building, the book breaks down B2B marketing into clear, actionable frameworks. It explains how channels like LinkedIn, email, events, partnerships, and content work together as one system.With a strong focus on measurement and outcomes, you’ll learn how to track lead quality, evaluate performance, and link marketing efforts directly to revenue. Packed with real-world examples and structured models, Decoding B2B Marketing helps marketers, founders, and leaders move from scattered tactics to focused, revenue-driven execution.\u003c\/p\u003e","brand":"ZebraLearn","offers":[{"title":"Hardcopy + Digital","offer_id":49237371289842,"sku":"SKU-DBM-HC","price":1690.0,"currency_code":"INR","in_stock":true},{"title":"Digital Copy","offer_id":49354915348722,"sku":"SKU-DBM-DC","price":990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/9665\/0482\/files\/Shop-Page-Hardcopy_c5735b4e-5c3e-4ca8-8126-0f1409de16f3.webp?v=1779336633","url":"https:\/\/shop.zebralearn.com\/products\/decoding-b2b-marketing","provider":"zebralearn","version":"1.0","type":"link"}